Discovering Rephonic: Innovations in Podcast Collaboration and Insights ft. Becca Butcher | Marketing Lead at Rephonic
ClippedJanuary 31, 2024
88
30:4642.25 MB

Discovering Rephonic: Innovations in Podcast Collaboration and Insights ft. Becca Butcher | Marketing Lead at Rephonic

In this episode, we're diving into an exciting conversation with Becca Butcher, the Marketing Lead at Rephonic. She's here to share her insights into the world of podcasting and how Rephonic's unique tool can help podcasters connect and collaborate. Becca's background in marketing and content shines as we discuss the power of AI in podcasting and the strategies behind content creation.

Becca discusses her journey into marketing and how she found her way to Rephonic. She provides valuable insights into the Rephonic platform, which boasts a vast database of over two and a half million podcasts, offering essential data like listener numbers, audience demographics, and more. Becca explains how Rephonic is a valuable tool for brands, agencies, and podcasters looking to collaborate and find the right shows to feature on or promote.

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Episode Highlights:
  • Becca highlights the usefulness of SEMrush, a tool that allows users to analyze keywords, assess search volume, and evaluate competition. 

  • Becca introduces Rephonic's innovative spider web tool, which allows podcasters to connect with listeners of their shows and discover related podcasts. This feature is valuable for finding potential guests and expanding your podcasting network.

  • Becca shares her responsibilities as the Marketing Lead at Rephonic, which include SEO optimization, industry articles, and finding new ways to promote the platform effectively.

  • Becca discusses Rephonic's new venture into YouTube, where they create educational content related to podcasting. The goal is to provide valuable information and engage with the podcasting community.

  •  Becca talks about how she incorporates AI tools like ChatGPT into her writing process. While she starts by writing content as she would explain it to someone, AI assists in refining and optimizing the text for publication.

  • Becca explains the importance of backlinks in SEO and how they affect a website's ranking on search engines. Rephonic focuses on organic backlinks and building authority within the industry.

Episode Resources: Connect With Becca: